The purpose of the study was to determine ways to increase the environmental and energy efficiency of high-rise buildings. The bioclimatic approach was adopted as the basis of the research approach. A content analysis of Russian norms was conducted, comparing the data with international standards. In addition, an expert survey was conducted with 25 specialists from among architects, heat engineers, and developers. The methods employed included the Likert scale, nonparametric statistics, and thematic coding of experts' responses. The research has demonstrated that Russian regulations hardly set any requirements for the optical properties of facade materials and do not stipulate the calculation of the Solar Reflectance Index (SRI). In practice, color decisions are more commonly dictated by aesthetics, customers' requests, and initial price. Energy efficiency is important mainly for engineers. Architects' awareness of the SRI remains low (8%) due to a lack of motivation (i.e., standards and incentives for implementation). The most important step to change the situation is to update the norms. Programs (courses) need to be introduced to increase knowledge of the bioclimatic approach in construction, along with economic incentives for developers. Ultimately, these measures will contribute to better environmental and energy efficiency of high-rise buildings to achieve sustainable development principles.
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