The Role of Strategic Business Management in Implementing Responsible Consumption and Production Patterns with an Emphasis on Organizational Environmental Performance

Responsible consumption and production, as reflected in SDG 12, requires organizations to reconsider how resources are sourced, transformed, distributed, consumed, and recovered. Businesses occupy a central position in this transformation because they control product design decisions, supply chain relationships, production systems, and performance priorities. Although many firms pursue sustainability initiatives such as green procurement, waste minimization, or resource efficiency, these actions often remain disconnected from core strategic management processes. This fragmentation limits the ability of organizations to translate sustainability intentions into coherent responsible consumption and production patterns. This article proposes a conceptual framework in which strategic business management provides the direction, resource allocation logic, and dynamic capability base for SDG 12 implementation. The framework positions strategic orientation as the antecedent of implementation levers such as circular design, supply chain reconfiguration, stakeholder engagement, and environmental performance monitoring. The framework consists of four interrelated building blocks: strategic sustainability orientation, implementation mechanisms, mediating and moderating conditions, and organizational environmental performance. Together, these components explain how firms could move from environmental intent to structured action and measurable environmental outcomes. The proposed framework would enable managers to diagnose strategic gaps, align sustainability objectives with operational decisions, and prioritize interventions that support responsible consumption and production. It also provides researchers with a theory-grounded structure for examining how strategic management could shape environmental performance. A strategy-driven approach to responsible consumption and production offers a pathway for aligning competitive advantage with sustainability transformation. By integrating strategic management and environmental performance perspectives, organizations could better contribute to global consumption and production goals.